How to overtake 90% of your competitors

This trick makes finding clients for your business as accurate as an SAS-trained sniper shooting at a still target.

And the best part about it… 

Not even 10% of your competitors will know of this method. 

In this article, I will show you the difference between one-step and two-step lead generation. 

By the time you are done reading, you will never want to do one-step ever again.

Following the heard

What is the number one thing EVERY business under the sun does when taking on more clients?

They take it to social media…

And what do they do without fail every time?

They create ads that say something like: 

“This thing is great, we’re good at this thing. Pay us to do it for you.”

People see the ad, are interested, get in touch, and pay you.

This is what’s called one-step lead generation.

Although this is quick and easy to do, it’s expensive and presents a handful of problems that you are left to deal with later down the line.

Disaster

There is one major problem with one-step lead generation.

100,000 people could see your ad, but only 3,000 may be interested in buying.

This means that you end up wasting money by putting ads in front of people who would never buy in the first place.

It’s like selling swimwear at the Christmas markets.

Sure there are a lot of people there, but it’s rare to find someone who will buy.

What we need to do is whittle down our audience and find those who will buy before we start selling.

For this, there isn't a better alternative than two-step lead generation.

The best way to do it

If you want to dominate the market while being more cost-effective than all your competitors, using two-step lead generation is for you.

To do this, we need to attract an audience by producing informative content about your service.

This can be blogs, social media posts, free guides, etc.

When we share our content, a pixel is attached.

This pixel tells us who has interacted with our stuff.

Once we have the data on exactly who our target audience is, then we post our ad.

Rather than paying for 100,000 ad views to find the 3,000 who will buy, we already have the data on them.

Therefore we only need to pay for 3,000 ad views to get the same result.

Try it out

Now that you know about two-step lead generation, give it a try for your business.

If you do it well, you can easily get to the top of the competition.

Not only is it more accurate and less expensive than one-step lead generation, it can get your audience familiar with you and your trade.

Hey, you might even pick up a client or two while posting content in preparation for your targeted ad.

If this is something you would like for your business but don’t have the time or the expertise, get in touch with us and we’ll handle it for you.