Good writing for more sales part 3 - Kepp doing this to lose sales
- Tommy Smith
- Sep 29, 2024
- 2 min read
Recently, I’ve been showing you how to get more sales by improving your writing, so if you haven't read these articles, I highly suggest you check out these two first:
Let’s get into something super important that everyone does and should avoid at all costs, especially if you like making sales.
Want to know the easiest way to kill a sale without even knowing it?
Waffling.
Waffling can take the world's most interesting topic and make it boring for everyone.
And in our case, when we’re supposed to be selling, boring people is up there with one of the worst things you can do.
People simply lose interest and move on easier than you could imagine.
What not to do
Here’s some good examples of what waffling looks like:
“We’ll be having a call at around 2 pm tomorrow, it will be about process management and automating systems.”
Or…
“I know that you’re super busy, I don’t want to waste your time so I’ll cut to the chase…”
Most of these sentences don’t move the needle at all.
If you’re familiar with Pareto’s law, you’ll know that around 20% of the words here make up 80% of the message.
If you want to clean up the clutter and stop waffling, we need to make that 20% as close to 100% as possible especially if you want your ads to perform to their best potential.
The internet is a super busy place with tons of messages flying into our minds every second. It’s your job to be able to cut through all of the noise and reach your audience as efficiently as possible. And to do that we need to eliminate waffling.
So, how do you do that?
We need to stop using weak, passive language and start using something more active.
Let me show you, here’s what that first example should have looked like:
“The call is at 2 pm tomorrow. Subject: Process management and automation.”
See how that gets to the point much quicker without wasting a heartbeat?
Let’s have a look at the second example as well:
“...”
Easily done.
The original sentence didn’t do anything. Why put all that blabber in about not wasting someone's time to just go ahead and waste their time telling them you won’t waste their time?
When writing, try to think like a sniper.
You’ve got to hit the target effectively and efficiently, if you miss the shot, it takes too long to chamber another round to try and hit your target again.
I always say when selling, you need to make it as easy as possible for your audience to raise their hand and say “Yes!”. Being smart about your writing and avoiding waffling goes hand in hand with this. We need to get our message across to them in a way that it’s quick and easy to digest.
Give this a try and watch the results fly in the door… with no time wasted.
Talk soon,
Tommy
P.S. If you would like me to take a look at your writing and find ways to improve it, click here for a free consultation.
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