Why you shouldn't have a marketing budget

Most local businesses don’t have a marketing budget, but not for the right reasons. 

And it is the same reason why they don’t get as many sales as they would like. 

Not many properly invest in their marketing. 

Whether this is from a lack of understanding of marketing or not knowing what to spend on, it is rare to come across a business that spends and doesn’t have a budget. 

In this article, I am going to show you why you should never use a budget when you spend on marketing.

Here’s the problem

More often than not, I see business owners struggling for more sales.

Most of them have one of two problems.

They either have hard budgets in place that don’t change.

Or they don’t spend on marketing at all.

This is a huge problem when looking for more sales.

Throw away the crutch

If you fail to properly invest in attracting more sales, you will easily find yourself wasting plenty of time that could be used to generate some cash flow.

This becomes even worse when your competitors are actively investing in their marketing.

Trying to compete with them organically or with a small budget is near impossible.

It’s like racing in Formula One, but you’re the only one driving a Ford Fiesta.

You need that extra push if you want to consistently get more sales without having to worry about others stealing from your plate.

Change your perspective

Many people look at investing in marketing like it’s a cost.

Really you should be getting back every penny and more.

Especially when you find something that works well.

If you can guarantee you get £5 back for every pound you put into marketing, why have a budget at all?

Good marketing never deals with budgets, because it always produces results.

The sooner people realise this, the faster their business will grow

So, if you currently don’t spend on marketing, I would make that a priority if you’re looking to grow.

And if you’re already doing some marketing that produces results, it’s time to empty the pot and throw away any hard budgets you have.

Because if you know it works, why not put the extra cash in and start pulling in even more sales?

Of course, if you’re not producing enough cash flow to pay for ads in the first place, worry about that problem first.

Don’t go skinning yourself to advertise before bringing enough money in.

Talk soon,

Tommy

P.S. If you want to know how you can make your ads beat the competition, click here for a free marketing consultation.