Want to beat your competition? Ignore them!

If you want more sales, but your competitors often beat you to it, this article is for you. 

Every now and then, I come across business owners who struggle to fill their roster due to one particular problem. 

This can be a huge issue if your business is your only source of income. 

But luckily for you, there is a super easy fix to this problem. 

All it takes is some changes to the way you sell your stuff. Let’s get into it.

Don’t do this

This problem that crops up from time to time can affect any business, but it can be more common depending on your chosen business model.

What happens is many people choose to compete in markets that are over-saturated.

This can be due to not enough consideration when choosing who to sell to.

Usually, this is because of at least one of two things:

1. The belief that selling to as many people as possible means more sales

1. Thinking there is no money in smaller markets

In 99.99% of cases, both of these couldn’t be further from the truth.

Despite this, many businesses still go for the largest markets they can see.

What if you do

When you try to sell to big markets, you will always run into the following problems:

1. You can’t seem to get a consistent flow of sales

1. Your competitors blow you out of the water in every metric possible

These two problems alone make it seem impossible to get started in this calibre of market.

You may find dry patches often, where you’re not bringing in sales for long periods of time.

And even though you’re advertising, you just can’t seem to get good results.

If you don’t have a good amount of residual income built up, this can be a recipe for disaster.

Here’s how you can avoid this.

Here’s what you should really do

What you need to do, is change who you’re selling to.

Instead of trying to sell to as many people as possible, you need to scale it down.

Unless you have hundreds of thousands to spend on advertising, then go for it.

When you get involved with smaller, more specific markets, it’s 10x easier to get them on your side.

One of the best examples of this is targeting a local audience.

There are plenty of people you can sell to, and because you’re on their doorstep, building some trust before the sale comes naturally.

Much better than taking the role of a huge faceless company that’s only there to take people's money.

It doesn’t just have to be location-related either.

As long as you can show your potential customers that you both have something in common and it’s on a small enough scale, you’ll see your sale success rate skyrocket in no time.

Try it out

Hopefully, after you’re finished reading, you’ll ask yourself the following:

Am I targeting the right audience, or should I try being more specific?

If you chose the former, make sure you do it quickly and keep a keen eye on the results.

For this change could be the difference between quiet months and the perfect opportunity to grow your business even more.

Talk soon,

Tommy

P.S. If you want to know how this applies to your business, click here to get a free marketing consult and I’ll show you what to do.