Three keys to succeed in any business

Whenever I talk with clients about ideas involving their business, I notice some common questions that crop up quite often:

“Is this viable? Or “Is this something that will work in my best interest?” 

After hearing this many times, I decided to create a small framework that tells you all you need to know about running a business. 

This framework shows you three things that are absolutely vital to scan for when you run a business.

Who is your audience?

Before you even think about starting a business, you must answer this simple question.

Are there people who would be interested?

If nobody is interested, nobody will buy.

When looking for a possible customer base, you should confirm two things:

1. There is a significant number of people that your business applies to.

1. This group of people have a problem that needs solving.

Let’s say you had an idea to sell migraine prevention medication.

This would be almost impossible to sell.

Why?

Because no one is interested in migraines if they don’t have one.

Only the people suffering from migraines care about them.

Without a problem to solve, they are unreachable.

What’s your message?

Once you have identified a group of people to offer your service to, you need a strong message.

Something that will get them on board with you.

Something that makes you different from all of the competition.

If you cannot do this, you will blend in with the crowd and go unnoticed.

For example, let’s say that you’re a plumber looking to start your own business.

You can’t just say “I’m Mario, I’m a plumber. If you have plumbing problems, call me.”

This wouldn’t work because you are now competing with the 749 other Marios that can solve people's plumbing issues.

You need something that makes you stand out.

This could be a compelling offer, a guarantee, it could be anything.

Mario the plumber could have said, “My plumbing solutions are guaranteed to last at least 5 years without issues. If something does go wrong, I’ll fix it for free.

This message would perform much better than the first example.

Not only does he give a strong guarantee, he shows that he is confident in his work.

Can your message reach its audience?

Now that you have an audience and a message, it’s time to connect the two.

Many businesses fail at this, so it is crucial to get it right.

Reaching an audience is something that varies in difficulty from business to business.

Let’s use the plumber example again.

There isn’t an existing list of people whose toilets will be clogged next week.

This makes it very difficult to find leads at the right time.

You may have to generate leads well in advance of their first transaction or find other ways to build your client list. 

If done incorrectly, this can easily be the cause of instability in many business's turnover.

And that is no way to run a business at all, you should be as stable as possible.

If you want to find out how your business can reach its audience easily, get in touch for a free consultation.