The secret to making your ads perform better with less work

I remember my first time creating an ad. It was a truly painful experience. Everything I thought I knew about marketing crumbled before me and my blank sheet of paper.

I tried my hardest to replicate what big corporations did, but I just couldn’t seem to get it to work.

The longer I sat there trying to make sense of it all, the worse it got.

Staring at the blank page, I’d never felt more dumbfounded.

What makes writing ads so confusing?

I decided to sit down and do some research for the answer to all my marketing problems.

Some sources told me the ads should be bright, colourful and flamboyant.

But others said they should be short, simple and professional.

Others stressed you must use lengthy ads.

My research only deepened my troubles. So I decided to take a shortcut

I looked at some of my competitors' ads and took a little inspiration. Much like the way you would copy a friend's homework in high school.

After publishing the ad and giving it some time to attract attention, I realised something that would change the way I created ads forever.

There was no way to analyse the results.

I couldn’t tell how many people were interested, how many called, emailed, or just moved on.

With this newfound knowledge, I decided to take action.

Improve your marketing

When we spend money on something, we should measure the result.

It doesn't matter if we spend our money on equipment, lunch, or vendors - we make sure we get what we paid for, right?

I remember one day when doing some research, I heard a quote that stood out to me.

“Most companies throw away at least half of their marketing budget. Probably a lot more.”

This just didn’t sit right with me. How could these companies be throwing away so much money?

I wanted to ensure that I didn’t become like these companies.

How I stopped throwing money away… and how you can do the same.

I set out to find the secret to effective marketing.

Luckily, I did eventually find out the secret.

However, It did take months of trial and error, studying, and testing to figure it out.

If I were to write it all down here, we’d be here for hours. So let me give you the short story.

Some may recognise this as Pearson’s law.

“What is measured improves.”

Do you want to immensely improve the performance of any ad?

Make them measurable by adding a response mechanism to your call to action, asking your prospects to do something.

And then you follow their actions like a hawk.

Then you will have the materials to measure, test, and find out what works and what doesn’t.

One of the first things I do when I start working with a new client is implement this simple rule:

“Every ad must be measurable, no exceptions.”

No more vague marketing jargon. Only measurable, tangible, solid results.

There are plenty of ways to do this and it’s feasible for any business, including yours. If you would like to know how we can do this for your company, please contact us.