Read this before boosting your posts

Facebook is one of the most popular platforms business owners advertise on today. 

It’s so popular that it brings in over 100 billion pounds of revenue annually. 

And there is a reason for this huge number… 

Facebook is taking advantage of unknowing business owners, and I’m here to show you how. 

Here is why you must never boost your posts on Facebook.

The easy way out

When it comes down to advertising on Facebook, most local business owners choose to “boost” their posts.

This shows their stuff to a larger audience and for what seems to be relatively cheap.

It’s a much simpler and less daunting approach than using Meta business suite.

This makes boosts super attractive to business owners who don’t have the time or expertise to engineer their ads on business suite.

However, the easiest approach has the worst outcome in this case.

Don’t be fooled

When you boost a post, you don’t have control over who sees it.

Targeting your audience is one of the most important aspects of advertising.

Without it, you’re selling with a blindfold on.

And believe it or not, targeting isn’t the only thing you miss out on when you boost your posts.

It’s like gambling but disguised as marketing.

Now, Facebook are not lying to you when they offer boosts…

You do get more activity on the posts.

But you will easily find yourself selling hockey gear to skateboarders.

And you won’t even know it…

Do this instead

What you should be doing, is using Meta Business Suite.

Meta Business Suite has all of the advantages of boosts but without all of the blind risks.

You decide exactly who sees your ads.

Meaning if you’re a car detailer, you can sell to car owners, not cyclists.

If you do it right, it’s way cheaper.

Boosting a post could cost you something like £30 without producing any results, but using Meta ads well can cost you as little as £3 per lead.

So if you hate money, keep boosting your posts.

The amount of control Meta Business Suite gives you is unparalleled.

And I’ve only shown you the very tip of the iceberg.

Try it out

The next time you think about advertising for your business, the last thing you should consider is boosting.

Don’t let Facebook trick you like that for a quick buck.

You must take full advantage of the real solution to get more clients cheaply.

If you want to know more about Meta Business Suite and what it can do for your business, fill out the form on our homepage for a free consultation.

Talk soon,

Tommy