Make this simple change for more sales

Nearly every small business makes this mistake. 

And it ends up costing them tons of sales.

Despite this being one of the most basic sales techniques, people still find a way to mess it up. 

It doesn’t take too much skill or knowledge. 

You just need to think outside the box a little. 

In this article, I am going to show you how to stop losing sales and sell properly to your potential customers.

Never do this

This has to be the number one sales mistake I see businesses make when interacting with their audience.

When they try to sell, they focus only on their service.

But what they should really be doing is putting all of the focus on what their service solves.

Because that is where the interest of your audience lies.

Let me give you an example.

A car detailer makes an ad and it reads something like this:

• Interior deep clean

• Exterior wash and buff

• Full valet

• Paint protection package

DM us to get a quote.

This is exactly what you do not want to do when selling.

Here’s why 

When you only sell the product, you’re only showing people half of the picture.

You need to give them a reason to be excited about what you can offer them.

When you don’t do this, you miss out on selling to plenty of people who were initially interested.

If you can’t show them why they NEED your service…

They will not buy.

Here is how it should really be done.

Do this instead

Let me return to the previous example with the car detailer.

Instead of only listing their services, they should write something like this instead:

“Make your car look brand new this summer.

In under two hours, we guarantee your car will be returned to its factory shine.

And if you’re not satisfied, we will pay you £100.

Click the link below to book your detail today.”

Notice how this ad shows WHY you NEED to get your car detailed compared to the first example.

People want their cars to look good, it's your job to remind them why.

You don’t need to worry about listing every single one of your services.

That can be done once people are in the door.

Try it out

Next time you run an ad for your business, make sure you apply what’s in this article.

Because I guarantee you this…

Your new ads will run loops around the old ones.

Simply making this small change in how you sell will put you miles ahead of 90% of your competition.

It’s as easy as that.

So, try it out.

If you don’t have the time or want this done by a professional, fill out the form on our homepage and we’ll handle your ads for you.

Talk soon,

Tommy