How to make selling easy

In this article, I am going to show you one of the most overlooked aspects of selling.

As well as why missing it out will only cause problems in the future.

And how you can solve this and start using it for your own business. 

This aspect is qualifying, a crucial element to making the selling process smooth and elegant.

When you start doing this, selling becomes super easy.

But if you don’t, it will be much, much harder.

By the time you finish reading, you will never miss this out again.

The problem with selling

If you ask most people, they will tell you that they think salesmen are pushy, annoying, and don’t listen.

And they would be right.

Most people when it comes to selling are stuck in the 1930s-style sales model.

They squeeze their foot in the door then pitch and pitch and pitch with their script.

This type of selling is dead.

It’s aggressive, unpleasant, and wastes both people’s time.

It’s nothing more than spraying and praying, super inefficient.

Make it make sense

This type of selling can damage the reputation of your business.

You don’t want to be recognised as the guy who doesn’t know when to stop, right?

Yet there are many businesses out there that keep going anyway.

These are the types who would try to sell bread to a baker.

Wouldn’t it make much more sense to figure out who is actually interested in what you have to say or do?

If you’ve read our article “Get more sales using these 3 basic principles”, you would know that finding the right audience for your message is ultra-important if you want to make sales.

Qualifying is easily the best way to do this.

Especially when we live in the modern day and have access to the internet and all its tools.

The best way to do it

When we get people's attention, we know there is some level of interest.

From here, it’s your job to figure out what needs or problems they are facing.

Doing this tells you if they are a good fit for your business.

Being able to tell what problem they are facing and if you are in the position to fix it brings you much closer to being able to close the sale.

Think about this process like a doctor's appointment.

You have never walked in and your doctor rambles on about what pills you need to take before you’ve even sat down.

What does happen is they ask questions and figure out your exact situation.

This is the purest form of the qualification process.

Selling for your business should essentially be the same.

Give it a try

The next time you find someone interested in your business, take that position of the doctor and you’ll see the difference.

If you actually listen to what they have to say, the selling does its own job.

All of the information you receive in the qualification stage is individual bullets for your sales gun.

So don’t rush into the sale with only two bullets, because if you miss twice, you’re losing that sale.

And that is exactly what neither you nor your prospect want.

Their problem remains unsolved, and your business will not thrive.

So whatever you do, make sure you qualify, qualify, qualify.

And you’ll see how easy selling becomes.

Want to know more about how this applies specifically to your business?

Fill out the form on our homepage for a free consultation.

Talk soon,

Tommy