Every ad needs this

There is one thing that applies to every business, it is the most crucial part of anything related to marketing. 

When it’s overlooked, businesses struggle. 

But when it gets applied, fortunes can be made. 

In this article, I will show you why you need to measure every marketing component in your business. 

But before I start, if you haven’t read our article “Never advertise without this”, I highly suggest you do so before reading this.

Blind business

There is a common misconception when it comes to advertising a business.

Many business owners believe that advertising is just something you do when you own a business.

And that advertising alone should bring in results.

But that couldn't be further from the truth.

As a result of this misconception, we see many businesses doing their own advertising with a blindfold on.

Advertising should be a calculated strategy, not shooting in the dark.

Wasting money

Many businesses are out there spending thousands of pounds on advertising whilst not knowing what they are getting in return.

And that is no way to advertise.

Albert Einstein once said, “Insanity is doing the same thing over and over and expecting different results.”

This kind of blind advertising is even worse because you don’t even know what result you're getting.

It’s just throwing money into the wind and hoping for a miracle.

This can be prevented when you begin to measure.

Here’s how it’s done

If you read my article on offers, “Never advertise without this” you will know that your ads must give your audience something to do.

And that thing must be measurable.

This is what keeps you from shooting in the dark.

Here’s an example of a perfectly measurable ad:

Let’s say you’re a joiner, you create an ad, and at the end of your ad, you have an offer.

The offer directs the audience to your website where they fill out a form.

Name, number, what service they’re interested in, how did you hear about us, etc.

This entire exchange can be measured using tools like Meta Ads Manager and marketing pixels.

And if these tools are used correctly, we will know the following:

• How many people saw the ad

• How many people clicked on the link

• What is our cost per click

• How many people visited the website

• How many people filled out the form

• How did they find the form

This data tells us everything we need to know about the ad's performance.

Did 10,000 people see the ad but only 50 clicked on the link? Now we know something is wrong with the ad.

Or did 2,000 people click the link but only 10 filled out the form? Now we know the form is at fault.

Knowing all of this, there is no way we can go wrong when improving our advertising.

Try it out

Hopefully after reading this article, you will never advertise like before.

So, next time you run ads for your business, make 100% sure that they can be measured.

Or you can continue throwing money into the ground hoping a tree will grow.

If you don’t have the time to do this yourself, let us know and we will handle it for you.

And we will make it measurable, of course.

Talk soon,

Tommy