Don’t make this sales mistake

When you ask most people what comes to mind when they think of a salesman, it’s usually not a good thing. 

Pushy, arrogant, annoying, the list goes on. 

And nine times out of ten, they’re right. 

This is because most salesmen don’t know how to sell properly, despite it being their job. 

Selling should never be pushy, arrogant or annoying.

It should be a friendly, elegant process that takes people from A to B. 

A famous quote from Jerry Gitomer comes to mind, “People don’t like to be sold, but they love to buy.” 

In this article, I’m going to show you the correct way to sell your stuff.

Never do this

In most sales environments, it is very common to find someone feeling pressured into buying.

Why is that?

Although it usually is not intentional, the feeling of pressure is almost always caused by a desperate salesman.

Rather than thinking about the customer, the customer's needs, or what they’re selling. They only think about themselves.

The one thing crossing their mind is the sale.

This becomes incredibly obvious to the salesman's audience.

It’s like a repulsive smell that haunts them.

How to ruin a perfect solution

No matter how good your product or service is, if you can’t show people why, no one will buy.

The opposite applies to this principle as well.

Let’s talk about designer clothing for example.

Does it solve a significant problem? 

No.

So why is it so expensive?

Because the brands know exactly how to sell to their audience.

So what is the difference between a good and bad salesman?

The five most important letters in sales

This is the ultimate method to avoid appearing desperate when selling your stuff.

In every sales situation, the audience always wants to know one thing:

WIIFM?

W - What's

I - In

I - It

F - For

M - Me?

If you can’t give the audience a good answer, they won’t be interested.

90% of everyone’s thoughts are about themselves.

And there is nothing wrong with that.

But you must account for this when convincing someone to buy.

You should be doing two things:

1. Think about your audience and their problems that can be solved.

2. Show them that the interaction is about them and how you can solve their problems.

You should never be thinking about yourself or the sale.

Only how you can benefit your audience.

If you can answer WIIFM and answer it well, you can sell anything.

As long as you can show your audience you have what’s in their best interest, they will buy.